Filed under: Anecdotes
How often is the spectrum of rainbow colors given credit for it’s vast effect on the bike industry?
I’ve not been in this industry my whole life of course, but from what I can tell the past several years mere color has accelerated and increased in variety from manufacturers and desire from customers. Supply has increased because the demand is evidently there. Sometimes I think this whole color phenomena is a pretty amazing aspect of the bike world. Sometimes I think the fickleness of some customer’s color preference is a tad silly. Aren’t there enough options already?
The manufacturers are listening I guess:
SRAM X.0 Derailleur & PG-990 Cassette—photos courtesy of QBP
Granted I like functionality over aesthetics. Successfully combining both is the definition of art in my mind. Personally I like a simple complementary accent color in my monochromatic world. My Coppi is primarily black and white, silver fades in between with an accent in red—bar tape & pedals matching the miniscule red paint stroke in the bike’s logo.
Were I to have a bike that required some of these newer [mountain] components I’d attempt to remain as simplistic as this. I probably wouldn’t opt for the whole group in pink (although the orange—or Tango above—would be tempting), that being said, I can see the appeal and am glad to see the mega-manufacturers tastefully adopting more of the color palette in their components. Shimano’s Yumeya line of accent parts for the XTR group is pretty sick looking. These examples of colorful aesthetic are vastly more tasteful than some of the ridiculous and garish colors and patterns seen coming from Velocity and other fixie driven companies in my opinion. This, of course, is a different market and a subject due a post wholly unto itself.
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